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    Free Offline Marketing Ideas For Brand New Contractors

    Posted by Norhalma Verzosa on Tue, May 14, 2019

    Yes, I know, as a Web Content Developer and Fast Easy Accounting’s resident Webmaster, this blog post could come quite a surprise to you but bear with me on this. I realized that writing about Online Marketing Trends and the power of Inbound Marketing doesn’t obviously support a more traditional way of marketing, but I am taking this topic head on to bring you a different point of view. In this day and age, despite the steady growth of the web, still, about 10% of U.S. adults do not use the internet - that means not all your target clients are online. This is an opportunity for you to implement some offline marketing methods to add to your overall promotional strategy.

    If you’re just establishing your contracting business, have no office support or crew to assist you, and looking for ways to promote your company without spending a lot of money in advertising costs, then this could be the answer you’re looking for. If you’re a seasoned contractor and just want to do more networking in your spare time, this can also work for your company. Notice I mentioned “free” – however, this is going to cost you a bit (or more) of your time and effort (perhaps gas). Consider having a marketing budget if you want to take it up a notch and optimize your plan. For now, take out those box of business cards and shove it in your glove box and let’s get rolling:

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    Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, offline marketing for contractors

    Inbound Marketing Methodology For Trade Contractors, Turning Your Challenges Into Opportunities

    Posted by Norhalma Verzosa on Tue, Mar 26, 2019

    Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert. - HubSpot

    Now that the internet has become an integral part of our daily lives, modern consumers no longer depend on television, radio, and print advertisements. We look and go through a plethora of information first, accessed through popular search engines (Google, Bing, etc.), before deciding to make a purchase or hire a local service.

    Technology advancement allowed companies to promote and connect with a larger number of potential consumers compared to the traditional, physical presence of a brick-and-mortar store. As a Trade Contractor, you are no longer confined to your own neighborhood and push services directly to them, your online presence enables you to reach out and pull qualified leads towards your company. But what should you do when you don’t have a marketing manager that handles this side of your business? I say work with what you already have and go from there.

     

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    Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, Inbound Marketing For Contractors

    Corey Philip Home Pro Success The Valve Stem Sales Strategy

    Posted by Randal DeHart on Fri, Aug 31, 2018

    The Valve Stem Sales Strategy:
    Close More Sales Using Story & Trust,
    Without Sales Tactics

    Corey Philip of Home Pro Success is a regular guest on Contractor Success M.A.P. Podcast. In this episode he described The Valve Stem Strategy that he and his team use to build their Gulf Coast Aluminum home services contracting company.

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    Topics: Marketing Ideas For Contractors That Work

    Planning for More Quality Website Leads

    Posted by Brian Javeline on Fri, Jul 06, 2018


    Today's Guest Article Is From Brian Javeline Of MyOnlineToolbox

    While the title of this story mentions website leads, planning also can incorporate many other forms of leads.  However, we decided to focus on website leads since so many contractors simply do not have a great online presence designed to capture more quality business opportunities.

    Go open your last version of your Marketing Plan.  You will then not believe how fast time flies by.  It will feel like just the other day where many of you were making all sorts of plans to change things, then time went by, then you got busy so the plans went in the to-do pile.   Unfortunately that implies that you are not doing anything specific to attract better customers.

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    Topics: Marketing Ideas For Contractors That Work, handyman marketing

    Facebook & Twitter Marketing Sword for Contractors in Ranking Battle!

    Posted by Carol Writer on Fri, May 18, 2018


    Today's Guest Article Is From Carol Writer

    Carol Is A Writer & Editor at Primetimeessay.com

    -----------------------------------------------------------------------------------------------

    It is incredible to see how the Social Media is affecting the organic rankings generated by search Engines. Social Media is accepted as one of the factors/parameters when considering ranking of the page.

    It allows small size companies to reach large target audience using Facebook Marketing and Twitter Marketing. Combine these giants with your excellent quality content, and you are ready to make a mark on your competitors.

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    Topics: Marketing Ideas For Contractors That Work, Construction Marketing

    Contractor Six Pack Marketing Means Easy Sales

    Posted by Randal DeHart on Thu, Jun 06, 2013

    Contractor Six Pack Marketing Can Make You Rich!

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    Topics: Marketing Ideas For Contractors That Work

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