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    Effective Marketing Strategies For Your Construction Company When You're On A Tight Budget

    Posted by Ellen Lawton on Tue, Mar 12, 2019

    Today's Guest Article Is From Ellen Lawton

    To market your contractor services, it would take a lot of time, commitment and money in order to make it effective. While putting in a ton of money probably isn’t an option, more time and effort is. Especially if you prioritize it on your list.

    The strategy offered below serves to eat up the least amount of your budget while still allowing for amazing results.

    To plan a great marketing campaign, here are some things that you need to know:

    • Define your goals - What do you want to achieve with your marketing campaign?
    • Research the audience - What is the audience looking for in a contractor?
    • Build a recognizable brand - Website design, logo, brand voice etc.
    • Use social media - do this heavily to get noticed

    This way, you can define how much budget you would need for ultimate results. Next, here are some practical tips on making sure that budget stays on the low side while still excelling at marketing and getting conversions from your marketing efforts.

    Read More

    Topics: Marketing, Contractor, Contractor Tips, Contractor Operating Tips

    Top Marketing Tactics Every Contractor Should Be Utilizing

    Posted by Hannah West on Fri, Oct 28, 2016

    Today's Guest Article Is From Hannah West

    In a perfect world, a contractor’s quality work would speak for itself. But you have to be an advocate for your skills and make yourself visible so that new clients can easily find you. One option is to outsource to a marketing agency. But if that’s not in your budget, there are several tactics you can implement to get the attention of prospective clients.

    Home Improvement Leads offers a few essential pieces of advice for how to be visible to more potential customers, how to strengthen your brand, and how to garner more business.

    Read More

    Topics: Marketing, Contractor Leads, Profitable Leads For Contractors

    A Unique Faucet Of Qualified Leads Just For Contractors Like You

    Posted by Tomer Applebaum on Fri, Sep 16, 2016


    Today's Guest Article Is From Tomer Applebaum

    Tomer was interviewed for the Contractors Success M.A.P. Podcast and was very generous with his time and provided some extremely valuable insights for how you can generate Job Leads as easy as turning on a faucet.

    A Faucet of qualified leads

    The article below is a recap of some of the precious gems he shared on the podcast.

    Read More

    Topics: Marketing, Contractor Marketing, Thriving Craftsman

    Contractor Marketing That Actually Works!

    Posted by Randal DeHart on Fri, Jun 12, 2015

    Today's Guest Article Features Patrick Ingram

     

    President of Construction Accounting And Consulting

    The Following Is An Outline From Patrick Ingram's Guest Appearance On The Contractors Success M.A.P. Podcast which you can listen to below. It is on iTunes, Stitcher Radio, Pocket Casts and all popular podcast directories.

    -----------------------------------------------------------------

    Editor’s Note: I have known Patrick Ingram for many years, I trust him and find him to be very knowledgeable and capable on the subject construction and mentoring emerging contractors as well as helping contractors who are facing current challenges to turn around their construction companies and put them back on the road to growth an profits. 

    I Highly Recommend all contractors spend some time on his website www.constructionaccountingandconsulting.biz and get to know him/her. He/she is a valuable resource to all contractors, not just remodel contractors. Please be sure to let him/her know Randal DeHart, The Contractors Accountant, recommended you.

    Read More

    Topics: Sub-Contractor Marketing, Marketing, Contractor Marketing

    Making Your Marketing Dollars Disappear Is Easier Than You Think

    Posted by Sharie DeHart on Sat, Sep 01, 2012

    Everyone is trying to get more value for the money spent

    Showing my age, or maybe how long I have really been in business, I remember when the Yellow Page directory was king. Everybody was there and we all needed to decide how “big” did we want our display ad to be – bigger meant improved placement; therefore it became common to have (3) full page ads side by side to be first. What a change for the yellow page directories when businesses started embracing websites and all things social media. 

    Read More

    Topics: Marketing

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