A Guide for Small Construction Business Owners (from Your Bookkeeper's Point of View)
As construction bookkeeping specialists, we spend a significant amount of time analyzing the numbers behind small construction businesses—everything from job costs to cash flow to profit margins. However, here's the truth most contractors don't hear enough: Your profitability starts before the job even begins.
Yes, it starts with the jobs you say yes to—and more importantly, the ones you should start saying no to. In this post, we'll break down what it means to attract the right jobs, how doing so can transform your business, and what practical steps you can take today to stop chasing work that doesn't serve you.
First, Why Most Contractors Struggle to Attract the Right Clients
Small contractors often accept every job that comes their way, especially when they're just starting or concerned about cash flow. But this creates several problems:
- Low-paying work that barely covers your costs
- Clients who delay payment or constantly push scope boundaries
- Traveling too far for small, unprofitable jobs
- A lack of consistency in your portfolio and referrals
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Topics:
Construction Marketing,
Systems And Processes,
Accounting,
Contractor Marketing,
Systems,
handyman marketing,
Inbound Marketing For Contractors
Visibility is essential for your handyman or contracting business for several key reasons. Effective marketing helps your company stand out in a competitive market, and promoting your services can help you reach a wider audience and become known in your community.
Potential customers are more likely to hire someone they have heard about or seen advertised. This credibility is crucial for a service-based business like yours, where customers rely on reputation. Sharing content like the project "before and after," tips, and how-to guides can demonstrate your expertise and help you connect with your target audience.
Many construction businesses are vying for the same residents and homeowners, but active marketing helps you stay relevant, ensuring your company remains top-of-mind for potential clients.
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Topics:
Marketing Ideas For Contractors That Work,
Marketing Tracking,
Construction Marketing,
Marketing,
Systems And Processes,
handyman marketing,
Construction Systems And Processes
In a rapidly evolving digital landscape, it's easy for construction business owners to overlook the power of offline marketing. However, effective offline strategies remain crucial in building relationships, enhancing brand visibility, and generating leads. In this digital age, offline marketing often creates more meaningful connections than digital efforts. Whether you're a small contractor or a more prominent construction firm, understanding and implementing these strategies can help you establish a strong community presence and a loyal customer base.
As a construction professional, you hold the key to unlocking the potential of offline marketing. From networking events and local advertising to engaging community initiatives, these strategies empower you to create meaningful connections that digital efforts often cannot.
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Topics:
Marketing Ideas For Contractors That Work,
Construction Marketing,
Systems And Processes,
Contractor Marketing,
handyman marketing,
offline marketing for contractors,
Construction Systems And Processes
For a business to thrive and grow, it needs a strategic plan and the ability to find new customers and continually tap into promising markets. However, this can be easier said than done in a highly competitive trade industry.
With time, the quality of your work will speak for itself, which is the most valuable testimonial of all. While your good reputation preceding you is undoubtedly essential, there are a few other ways that you'll want to market your services to ensure that you have a steady stream of work.
The untapped potential in existing markets
Start by re-evaluating your existing customer base. Profiling them will help you more accurately define your target consumers.
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Topics:
Profit and Growth Strategies For Contractors,
Construction Marketing,
Contractor Marketing,
handyman marketing,
Inbound Marketing For Contractors
It's unexpected these days that people happen to find your business and become a client or customer with no work on your part. Your construction company has to grab people's attention, turn curious visitors into leads, and then convert those leads into sales.
This means that the more solid leads you have, the greater your chances of making a sale. Solid leads are those contacts engaged in your business, fit your buyer persona, and are at least somewhat motivated to make a purchase or hire your services.
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Topics:
Contractor Lead Services,
Construction Marketing,
Marketing,
Profitable Leads For Contractors,
handyman marketing,
Contractor
Today's Guest Article Is From Brian Javeline Of MyOnlineToolbox
While the title of this story mentions website leads, planning also can incorporate many other forms of leads. However, we decided to focus on website leads since so many contractors simply do not have a great online presence designed to capture more quality business opportunities.
Go open your last version of your Marketing Plan. You will then not believe how fast time flies by. It will feel like just the other day where many of you were making all sorts of plans to change things, then time went by, then you got busy so the plans went in the to-do pile. Unfortunately that implies that you are not doing anything specific to attract better customers.
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Topics:
Marketing Ideas For Contractors That Work,
handyman marketing
Home Pro Success And How They Help Contractors Generate Leads
Leads, Leads, and more Leads! That is what contractors want! You post it on hundreds of forums, you talk about at the business network events with your friendly competitors.
Facebook is one of the hottest places to generate leads for your construction contracting company. It works for Handyman, Trade Contractors, General Contractors, Remodel Contractors, and home builders.
I had the pleasure to interview Corey Philip, founder of HomeProSuccess and he shared some tips and tricks to help contractor like you get more qualified leads.
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Topics:
Construction Marketing,
handyman marketing
Today's podcast guest is Dan Perry, founder of HandymanStartup.com
Tell us about your background and how you came to be where you are now.
I started my handyman business back in 2011 and was a complete novice when it came to business. But, I was determined to learn because I didn’t want to have to go back and get another 9-5.
So, I invested in learning sales and marketing from other industries since the stuff for handyman and contractors seemed outdated. I applied and tested these strategies in my own handyman business, and got great results and quickly had a full schedule while charging a premium.
Since, I’ve continued to learn, but I’ve turned a lot of my focus to helping other handymen and contractors through online training, so they can apply these strategies to grow their profits.
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Topics:
Dan Perry Handyman Startup,
handyman marketing
