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    Increase Traffic And 30 Content Ideas For Construction Blogs

    Posted by Norhalma Verzosa on Fri, Jun 14, 2019

    Go through a quick search of construction/home service-based businesses near you, whether it’s a Handyman, Plumber, Painter, or a Framing company, or better yet google your competition and look at their information. Does it link to their websites? And if so, do they maintain a blog?

    How many people, including you, search the web for information before making a decision – buying equipment, booking a hotel, or eating at a restaurant? While a company website establishes your credibility as an industry leader, blogging presents an excellent opportunity for you to develop a relationship with your audience, strengthens your reputation as an authority in your field, and helps you stand out from the competition. You care enough to provide your prospects and followers relevant and useful information that they can practice and apply.

    When creating content, ask yourself these questions:

    • What is the purpose of this blog post?
    • Am I adding value?
    • Why is this important to my readers?

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    Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, Blogging for contractors

    Free Offline Marketing Ideas For Brand New Contractors

    Posted by Norhalma Verzosa on Tue, May 14, 2019

    Yes, I know, as a Web Content Developer and Fast Easy Accounting’s resident Webmaster, this blog post could come quite a surprise to you but bear with me on this. I realized that writing about Online Marketing Trends and the power of Inbound Marketing doesn’t obviously support a more traditional way of marketing, but I am taking this topic head on to bring you a different point of view. In this day and age, despite the steady growth of the web, still, about 10% of U.S. adults do not use the internet - that means not all your target clients are online. This is an opportunity for you to implement some offline marketing methods to add to your overall promotional strategy.

    If you’re just establishing your contracting business, have no office support or crew to assist you, and looking for ways to promote your company without spending a lot of money in advertising costs, then this could be the answer you’re looking for. If you’re a seasoned contractor and just want to do more networking in your spare time, this can also work for your company. Notice I mentioned “free” – however, this is going to cost you a bit (or more) of your time and effort (perhaps gas). Consider having a marketing budget if you want to take it up a notch and optimize your plan. For now, take out those box of business cards and shove it in your glove box and let’s get rolling:

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    Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, offline marketing for contractors

    Inbound Marketing Methodology For Trade Contractors, Turning Your Challenges Into Opportunities

    Posted by Norhalma Verzosa on Tue, Mar 26, 2019

    Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert. - HubSpot

    Now that the internet has become an integral part of our daily lives, modern consumers no longer depend on television, radio, and print advertisements. We look and go through a plethora of information first, accessed through popular search engines (Google, Bing, etc.), before deciding to make a purchase or hire a local service.

    Technology advancement allowed companies to promote and connect with a larger number of potential consumers compared to the traditional, physical presence of a brick-and-mortar store. As a Trade Contractor, you are no longer confined to your own neighborhood and push services directly to them, your online presence enables you to reach out and pull qualified leads towards your company. But what should you do when you don’t have a marketing manager that handles this side of your business? I say work with what you already have and go from there.

     

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    Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, Inbound Marketing For Contractors

    Five Marketing Tips for Contractors

    Posted by Brandon Stanley on Fri, Feb 02, 2018

    Today's Guest Article Is From Brandon Stanley

    -----------------------------------------------------------------------------------------------

    Are you a contractor that’s looking to get more clients to sign up for your services? Then you need to learn the basics of marketing yourself so that you receive more exposure. By implementing the tips suggested in this article the amount you can earn will increase.

     

    You don’t have to spend hours every day marketing yourself in an aimless manner. With a solid plan in place, you can quickly advertise yourself in front of many potential clients at an affordable cost.

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    Topics: Construction Marketing, Contractor Marketing

    Essential SEO Tips for Contractors

    Posted by Chris Richardson on Fri, Oct 20, 2017

    Today's Guest Article Is From Chris Richardson

    Are you a contractor that is looking to improve their SEO so that you can earn more clients? When it comes to SEO you can always find new ways of doing things in order to improve the quality of the end result, which is to gain higher results in the search engine results pages. This consequently leads to more customers hiring your services as a contractor.


    Read More

    Topics: Contractor Marketing, SEO For Contractors

    Unique Proven Marketing Tips For Your Contracting Company

    Posted by Sharie DeHart on Fri, Jun 02, 2017


    For Most Construction Contractors Your World Is “Hurry Up” And “Wait.”

    • Hurry up and answer the Call from the Customer.  
    • Wait to make the appointment.  
    • Hurry up and get to the job.  
    • Wait for the Customer to come home, to be available.  
    • Hurry up and create the proposal.  
    • Wait for a decision.  
    • In some cases, the Customer says “Yes” and then it is Wait for the Job Deposit.
    • Wait to Start The Job
    • Contractors doing Insurance Work are expecting to wait for Approval from the Insurance Company
    • Wait for the 1st Installment from Insurance Company
    • Wait for Inspection By Insurance Company
    • Wait to collect Homeowner’s Deductible
    • Wait for Final Payment By Insurance Company

    All of this Hurry Up and Wait for activity makes it hard for The Contractor to schedule other jobs.
    Many contractors are only holding a place open for the customer once a job deposit has been received.

    There Is A Better Way - Fill The Funnel And Let Them Clamor To Get On Your Schedule!

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    Topics: Construction Marketing, Contractor Marketing

    The Definitive Guide to Online Marketing for Contractors

    Posted by Joseph Hughes on Fri, Jan 20, 2017


    Today's Guest Article Is From Joseph Hughes Founder Of Contractor Dynamics

    Joseph Hughes was interviewed for the Contractors Success M.A.P. Podcast and was very generous with his time and provided some extremely valuable insights for how you can market your Contracting Company. The article below is a recap of some of the precious gems he shared on the podcast.

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    Topics: Contractor Marketing

    How to Find Your Ideal Customer Profile as a Contractor

    Posted by Hannah West on Fri, Dec 09, 2016


    Today's Guest Article Is From Hannah West Representing Modernize.Com

    When it comes to branding your contracting business, you probably have a checklist that includes a logo, a website, print advertising, and customer outreach. But these essential efforts are in vain if you don’t deeply consider the audience you’re attempting to reach.

    Customer profiles are the perfect tool for understanding the people who will seek your services and what they want from you as a contractor. Home Improvement Leads offers advice for fleshing out those profiles in order to market your business more effectively.

    Read More

    Topics: Contractor Marketing

    A Unique Faucet Of Qualified Leads Just For Contractors Like You

    Posted by Tomer Applebaum on Fri, Sep 16, 2016


    Today's Guest Article Is From Tomer Applebaum

    Tomer was interviewed for the Contractors Success M.A.P. Podcast and was very generous with his time and provided some extremely valuable insights for how you can generate Job Leads as easy as turning on a faucet.

    A Faucet of qualified leads

    The article below is a recap of some of the precious gems he shared on the podcast.

    Read More

    Topics: Marketing, Contractor Marketing, Thriving Craftsman

    Contractor Marketing That Actually Works!

    Posted by Randal DeHart on Fri, Jun 12, 2015

    Today's Guest Article Features Patrick Ingram

     

    President of Construction Accounting And Consulting

    The Following Is An Outline From Patrick Ingram's Guest Appearance On The Contractors Success M.A.P. Podcast which you can listen to below. It is on iTunes, Stitcher Radio, Pocket Casts and all popular podcast directories.

    -----------------------------------------------------------------

    Editor’s Note: I have known Patrick Ingram for many years, I trust him and find him to be very knowledgeable and capable on the subject construction and mentoring emerging contractors as well as helping contractors who are facing current challenges to turn around their construction companies and put them back on the road to growth an profits. 

    I Highly Recommend all contractors spend some time on his website www.constructionaccountingandconsulting.biz and get to know him/her. He/she is a valuable resource to all contractors, not just remodel contractors. Please be sure to let him/her know Randal DeHart, The Contractors Accountant, recommended you.

    Read More

    Topics: Sub-Contractor Marketing, Marketing, Contractor Marketing

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