It's unexpected these days that people happen to find your business and become a client or customer with no work on your part. Your construction company has to grab people's attention, turn curious visitors into leads, and then convert those leads into sales.

This means that the more solid leads you have, the greater your chances of making a sale. Solid leads are those contacts engaged in your business, fit your buyer persona, and are at least somewhat motivated to make a purchase or hire your services.

 

Read More

Topics: Contractor Lead Services, Construction Marketing, Marketing, Profitable Leads For Contractors, handyman marketing, Contractor

The pains caused by an economic downturn can be excruciating, which is why most of us dread it.

A recession can mean massive layoffs, jobs becoming harder to find, and wages frozen, which means consumers hunker down and spend less-- often worsening the slowdown unknowingly. 

For most businesses, especially small businesses, recessions can be brutal. Just take, for example, the Global Financial Crisis (GFC) that struck the world in 2008. Between December 2008 and December 2010, approximately 1.8 million small businesses shut down. When Investopedia looked into the financial crisis's impact on small businesses after a decade, they found out that business creation has not yet returned to pre-crisis levels. 

Read More

Topics: Be Do Have, Cash Flow, Construction Marketing, Business Plan For Your Construction Company, Contractor, Contractor Tips, finance, Construction Business After COVID-19

Operating at a loss means you’re spending more money than you’re making. And while it’s not uncommon, especially for new businesses, it’s still not an ideal situation and shouldn’t continue in the long term. Otherwise, you will eventually run out of cash reserves and be out of business.

So the first thing you need to identify is why you’re operating at a loss. If it’s because you’re still in the start-up phase, then you might not need to worry too much as long as you’ve got enough cash to meet your costs. But if the losses are due to a decline in sales, then it’s time to review your construction business and, if necessary, get professional help.

Read More

Topics: Profit And Loss Reports, Construction Marketing, Contractor, Contractor Tips, finance, Contractor Operating Tips

If you're serious about getting the best value you can for your marketing budget, you'll need to develop a marketing plan. Many contractors are having challenges adapting to this ever-changing economy. Trade contractors who rely on the same general contractors they did a few years ago to supply jobs to bid on are finding it more difficult to recover and find work.

 

It appears that history is repeating itself. Instead of yellow pages, I see many well-intentioned people with their minds and hearts in the right place with a lot of really great ideas on what works and fails in social media. I certainly don't know what works for every contractor; however, what I do know is that every construction company is unique, and what works for your competitor may not work for you.

 

Read More

Topics: Marketing Tracking, Construction Marketing, Construction Accounting, Marketing, Contractor Marketing, Contractor, Contractor Tips, Contractor Operating Tips

While the world is staying six feet apart, most small businesses are staying afloat and connected online. Now is a great time to boost the social proof of your construction business virtually.

 

You won't build a loyal client base if you can't earn your visitors' trust, which is why companies value social proof so highly. But proving your construction business's value online takes a unique skill set, one you can nurture by learning from the marketing industry professionals.

 

Read More

Topics: Construction Marketing, Contractor, Contractor Tips, Contractor Operating Tips

Excellent communication skills are part of any process, and by definition, it entails more than just talking. Today, it's the phone, emails, messaging, faxes, and it includes the flow of soft documents. 

 

Of course, talking is a significant part of it.  Most of us would be lost without our mobile phones.  With internet access and a handful of applications, the newer smartphones replace the need for a traditional landline, fax machine, laptop, desktop computer or camera. 

 

Many people already go to their bank, move money, pay bills, and pay for services.  Banks have added the technology where you can stop going to the bank altogether, with the bank's app, you can now snap a picture of the check and deposit into your account from your customer's location.

 

Read More

Topics: Communication Skills For Better Accounting Results, Construction Marketing, Clients

It takes work to make the phone ring. It takes even more work to increase the sales ticket. Customers are looking for a contractor to do a little work. If you offer three options, do you find customers usually choose the middle option? 

 

When trying someone new, they may go with a "Low Risk" by prepaying for services on a "Deal" on a contractor lead generation service. The deal allows them to set a "budget." It allows them to try you out before mentioning any additional details. Have you ever heard anything like this from a prospect: "Hello Contractor, I had nothing better to do this week, so I filled out your form and called you on the phone to ask you come to my house and while I act your tour guide because I am thinking of having some work done."? Not likely.

 

 

Read More

Topics: Construction Marketing, Customers Vs. Clients, Clients, Inbound Marketing For Contractors, offline marketing for contractors

---

Home Pro Success And How They Help Contractors Generate Leads

Leads, Leads, and more Leads! That is what contractors want! You post it on hundreds of forums, you talk about at the business network events with your friendly competitors.

Facebook is one of the hottest places to generate leads for your construction contracting company. It works for Handyman, Trade Contractors, General Contractors, Remodel Contractors, and home builders.

I had the pleasure to interview Corey Philip, founder of HomeProSuccess and he shared some tips and tricks to help contractor like you get more qualified leads.

Read More

Topics: Construction Marketing, handyman marketing

---

For Most Construction Contractors Your World Is “Hurry Up” And “Wait.”

• Hurry up and answer the Call from the Customer.  
• Wait to make the appointment.  
• Hurry up and get to the job.  
• Wait for the Customer to come home, to be available.  
• Hurry up and create the proposal.  
• Wait for a decision.  
• In some cases, the Customer says “Yes” and then it is Wait for the Job Deposit.
• Wait to Start The Job

• Contractors doing Insurance Work are expecting to wait for Approval from the Insurance Company
• Wait for the 1st Installment from Insurance Company
• Wait for Inspection By Insurance Company
• Wait to collect Homeowner’s Deductible
• Wait for Final Payment By Insurance Company

All of this Hurry Up and Wait for activity makes it hard for The Contractor to schedule other jobs.
Many contractors are only holding a place open for the customer once a job deposit has been received.

There Is A Better Way - Fill The Funnel And Let Them Clamor To Get On Your Schedule!

Read More

Topics: Construction Marketing, Contractor Marketing

Today's Article Is From Julie Childers

Agency principal At Domicile Experts

Read More

Topics: Domicile Experts, Construction Marketing