FEA Randal And Train
Bookkeeping Trial Test Drive
Outsourced Accounting
Contractor Bookkeeping Templates For QuickBooks And Xero
1-800-361-1770

    Norhalma Verzosa

    Find me on:

    Recent Posts

    Free Offline Marketing Ideas For Brand New Contractors

    Posted by Norhalma Verzosa on Tue, May 14, 2019

    Yes, I know, as a Web Content Developer and Fast Easy Accounting’s resident Webmaster, this blog post could come quite a surprise to you but bear with me on this. I realized that writing about Online Marketing Trends and the power of Inbound Marketing doesn’t obviously support a more traditional way of marketing, but I am taking this topic head on to bring you a different point of view. In this day and age, despite the steady growth of the web, still, about 10% of U.S. adults do not use the internet - that means not all your target clients are online. This is an opportunity for you to implement some offline marketing methods to add to your overall promotional strategy.

    If you’re just establishing your contracting business, have no office support or crew to assist you, and looking for ways to promote your company without spending a lot of money in advertising costs, then this could be the answer you’re looking for. If you’re a seasoned contractor and just want to do more networking in your spare time, this can also work for your company. Notice I mentioned “free” – however, this is going to cost you a bit (or more) of your time and effort (perhaps gas). Consider having a marketing budget if you want to take it up a notch and optimize your plan. For now, take out those box of business cards and shove it in your glove box and let’s get rolling:

    Read More

    Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, offline marketing for contractors

    Inbound Marketing Methodology For Trade Contractors, Turning Your Challenges Into Opportunities

    Posted by Norhalma Verzosa on Tue, Mar 26, 2019

    Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert. - HubSpot

    Now that the internet has become an integral part of our daily lives, modern consumers no longer depend on television, radio, and print advertisements. We look and go through a plethora of information first, accessed through popular search engines (Google, Bing, etc.), before deciding to make a purchase or hire a local service.

    Technology advancement allowed companies to promote and connect with a larger number of potential consumers compared to the traditional, physical presence of a brick-and-mortar store. As a Trade Contractor, you are no longer confined to your own neighborhood and push services directly to them, your online presence enables you to reach out and pull qualified leads towards your company. But what should you do when you don’t have a marketing manager that handles this side of your business? I say work with what you already have and go from there.

     

    Read More

    Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, Inbound Marketing For Contractors

    Why Trade Shows Are Valuable To Your Construction Business (Featuring Seattle Home Show Spring 2019)

    Posted by Norhalma Verzosa on Fri, Mar 01, 2019

    Organizations and industries, no matter the career discipline, is fully invested in coordinating and taking part in conferences, summits, expos, and exhibits. Industry trade fairs are remarkably relevant to construction company owners because it leverages traditional marketing practices without being intrusive (because your target market comes to you), fosters real, solid relationships, and promotes camaraderie among your associations.

    Read More

    Topics: Construction Strategy, Relationships, Contractor, Contractor Tips, successful contractor, Seattle Home Show, Trade Show

    Top 12 Crucial Elements Every Construction Business Website Needs To Generate More Ideal Clients

    Posted by Norhalma Verzosa on Fri, Feb 15, 2019

    Whether someone found you via a referral, a word of mouth, or through the search engine results page, chances are not all of them will contact you instantly. Most likely, people will check and do an online research of your credentials and company’s credibility. That is what your website is for. Why should a browser choose your plumbing company? Can the site visitor afford your services? What are their options? It could be as simple as someone looking for faucet repairs and you only do brand new installations. Not only will your website provide essential details about your business, but it can also screen clients for you based on the information you provided. Serves both ways, right?

    You probably spend most of your working hours at the construction site but understand that your prospective clients (and former ones) are spending their time on your business site. Your online presence makes you a trusted source and a reliable expert that they can go to and come back to all the time.

    Make Google love you by creating a cohesive website with high-quality pages and show your website visitors why you do what you do so they will hire your services by implementing these 12 crucial elements to your website.

    Read More

    Top 5 Online Marketing Trends In 2019 With Actionable Tips For Contractors

    Posted by Norhalma Verzosa on Fri, Jan 04, 2019


    Today more than ever, we live in a world where information is accessible at the touch of a button, a few clicks on your keyboard, or even just a voice command. Although it's hard to predict where new technologies will lead us, one thing is for certain - we are now all digitally connected. The internet has caused our businesses to thrive and survive, and there's no way of blocking its impact in our day-to-day lives. 

    With that said, it is helpful to keep an eye out on these marketing trends that could influence how your target audience search and consume data along with actionable tips that could jump-start your new year "to-do list":

     

    Read More

    The Highlights Of Our 2018 And Some Helpful Reminders

    Posted by Norhalma Verzosa on Fri, Dec 28, 2018


    It’s been another great year for Fast Easy Accounting. For those of you who have been with us through all these years, we appreciate your support; without our contractor clients, subscribers, podcast listeners, blog readers, and guest bloggers, we wouldn’t get to where we are today.

    As we look back on our 2018, I hope your fondest memories will include the time you’ve spent with all the things you love and are passionate about. And because we love what we do and we are passionate about serving our contractor friends - for us, this year was all about empowering your contracting business by continually providing you with outstanding products, high-quality services, and dependable resources for your bookkeeping and accounting needs.

    Read More

    The Truth Behind Our Live Chat With Contractors

    Posted by Norhalma Verzosa on Fri, Sep 23, 2016


     

    I have been working as a Webmaster at Fast Easy Accounting for over a year now and I can truthfully say, I enjoy my job. I have been exposed to researching and reading all about the construction industry and were given the right tools and resources to expand my skillset.



    Read More

    Unique Challenges And Confessions Of A Contractor's Family

    Posted by Norhalma Verzosa on Fri, Apr 29, 2016


    Hi, everyone! This is Norhalma from Fast Easy Accounting. You've probably seen the videos I made and just heard my Podcast with Randal. If you don't know me yet, you must be thinking, "Well, what does she know about construction accounting?" To tell you the truth, I am neither an accountant nor a contractor. I am the company's webmaster. I also build, maintain, and fix stuff - only I'm in front of a computer managing the company's website.

    Read More

    Topics: Construction Contractor's Family, Contractor Challenges

    Download Our Free App For Construction Contractors

    click to download the Contractors APP now from the App Storeclick to download the Contractors APP now from the Android store

    Access Code: FEAHEROS

    QuickBooks Setup And Chart of Accounts For DIY Contractors

    accounting articles

    Subscribe by Email

    How Can We Help?

     
    Contractors Bookkeeping And Accounting Services

    Who We Help

    How We Help

    Next Step

    FAQ's

    Contractors Bookkeeping And Accounting Services

    Outsourced Construction Accounting Services For Contractors All Across The U.S.A. By Fast Easy Accounting 206-361-3950

    Serving Construction Contractors
    Across The U.S.A
    Including Alaska
    And Hawaii

    Podcast On iTunes
     
    Click Here To Listen In iTunes
    Contractor  Success M.A.P.
    Contractors Bookkeeping And Accounting Services

    Remote Access Your QuickBooks  Using Secure Servers

    Outsourced Bookkeeping Services For Contractors At Fast Easy Accounting

    Contractors Bookkeeping And Accounting Services

    T Sheets Pro Advisor Fast Easy Accounting

    Mobile Time Cards 

    Eliminate the job site to office paper shuffle

    Start My Free 14 Day TSheets Trial  

    Connect With Randal DeHart Google+
    Contractors Bookkeeping And Accounting Services

    Fast Easy Accounting Construction Accounting Specialists Member Of National Association Of Home Builders NAHB

    Contractors Bookkeeping And Accounting Services

    mbamember

    Join Our MBA Network

    Most Popular Posts

    Read the Latest:

    Browse by Tag

    badge

    Blog Suggestion Box

    We Remove Contractor's Unique Paperwork Frustrations

    Quickbooks certified proadvisor

    Xero-Accounting-Services-Fast-Easy-Accounting

    Financial-Intelligence-And-Performance-Reporting-Tool-Fast-Easy-Accounting Hubdoc-Document-Collection-and-Management-System MBA Member Fast Easy Accounting 206-361-3950
     
    contractor-success-map-podcast-listen
     
    Don't forget, you can hire our services at FastEasyAccounting.com
     
     
    How To Use Our Services