Note: We are tracking the latest construction industry news and online resources for contractors in the time of COVID-19.
Please note that the PPP loans are closed; and other SBA loans are hard to get.

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    Working Out An Effective Marketing Budget For Your Service-Based Company

    Posted by Sharie DeHart on Fri, May 29, 2020

    “How much should I spend on marketing?” Most construction business people ask me this question at some stage. Many small company owners find working out how much to spend on marketing a tricky exercise to calculate. 
     
    Generally, there are five ways to work out a marketing budget for the year. Remember that these are marketing budgets, not advertising budgets. Marketing covers everything you do in your business that creates awareness, including such activities as advertising, brochures, competitions, trade shows, demonstrations, travel, direct mail, email campaigns, your website, and sponsorship.
     
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    Topics: Construction Accounting, Contractor, Contractor Tips, Contractor Operating Tips, millennial contractors, boomer contractors

    Bridging Generation Gap In The Construction Industry

    Posted by Sharie DeHart on Fri, Apr 24, 2020

    These days, it’s inevitable that a diverse group of older and younger workers cross paths in the construction industry. After all, the young, tech-savvy, socially conscious demographic known as Gen Y (Millennials) and Gen Z are currently the largest living generation in the U.S., navigating the workforce in record numbers. And the boomers may be retirement age, but that doesn’t mean they’re ready to stop working. Many baby boomers are choosing to enjoy “encore careers” – jobs that allow them to continue to apply their skills and experience to personally meaningful projects.

    Here are a few ways to help these two groups work together, so your construction business benefits from their unique and complementary skills. 

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    Topics: Construction Accounting, Contractor, Contractor Tips, Contractor Operating Tips, millennial contractors, boomer contractors

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