Today's Guest Article Is From Sophia Clark
Visuals are the most effective tools of work in marketing
In marketing, perhaps more so than other fields, visuals are the most effective tools of work. They can attract and maintain people's attention faster and for longer than written material and can appeal to all sorts of people, education levels and literacy notwithstanding. Videos, in particular, are increasingly becoming a popular means of promotion and advertising. One of their biggest selling points is that they carry a whole lot of information within short time frames, and if done right, can bring unprecedented attention to a brand or product.
Now, to write a great video that will not only sell your product but also increase your brand popularity and strength, you need first to have a script. Since we were not all born equal, promotional scriptwriting may be problematic for you but not to worry. In this post, we give you eight tips on how to go about that.