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How To Build Systems That Support Your Construction Business

Posted by Norhalma Verzosa on Fri, Aug 08, 2025

Turning the 3 Pillars—Marketing, Accounting, and Production—Into Repeatable Routines(without adding more work)

You've done the hard part—you're running a construction business, getting jobs, and turning out quality work. Perhaps you've even begun to refine your marketing, job costing, and project delivery strategies, thanks to the three pillars we've discussed: Attracting the Right Jobs, Controlling the Money, and Delivering Projects Profitably.

But here's the next step that will take your business from reactive to reliable, from "just getting by" to scaling sustainably:

You need systems.

Not paperwork piles. Not more apps. Just smart, repeatable steps that make your business more efficient—even if you're still a one-person show.

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Topics: Systems And Processes, MAP vs. PAM, Systems, Construction Systems And Processes, Boost Construction Profitability, Goal-Setting in Construction

Pillar 3: Delivering Construction Projects Profitably

Posted by Norhalma Verzosa on Fri, Aug 01, 2025

A Construction Bookkeeper's Guide to Smarter Production for Small Contractors

You've done the hard work: marketed your services, landed the job, and priced it to make a solid profit. But here's where a lot of small construction businesses lose money—even after doing everything right up to this point.
 
That moment is project execution—or what we in the business world call production.
 
As construction bookkeeping specialists, we've seen many jobs transition from profitable to painful simply because the contractor lacked systems in place to track costs, manage scope, or control labor once the work commenced.
 
Let's discuss Pillar 3: Delivering Projects Profitably, and how refining your production process can safeguard your profits, enhance your reputation, and alleviate stress.  
 
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Topics: Systems And Processes, Systems, Construction Productivity, Boost Construction Profitability, Production, Production in Construction

Pillar 2: Controlling The Money - Construction Accounting And Bookkeeping

Posted by Norhalma Verzosa on Fri, Jul 25, 2025

How Smart Money Management Keeps Your Business Profitable and Stress-Free

When most small construction business owners think about success, they envision a steady stream of jobs, high-quality work, and satisfied clients. But there’s another side to the story that often gets ignored: the financial health of your business.

And here’s the truth we see every day as construction bookkeeping specialists: Even skilled contractors with full calendars can run into cash flow problems, tax stress, or profit shortfalls—not because of the work, but because of the numbers.

That’s where Pillar 2: Controlling the Money comes in. In this post, we’ll talk about how to take control of your finances through simple, construction-friendly accounting practices—so you can stop guessing and start growing. 

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Topics: Construction Bookkeeping, Construction Accounting, Construction Bookkeeping And Accounting, Systems And Processes, MAP vs. PAM, Accounting, Construction Consulting For Small Contractors, Systems

Pillar 1: Marketing - Attracting The Right Construction Jobs

Posted by Norhalma Verzosa on Fri, Jul 18, 2025

A Guide for Small Construction Business Owners (from Your Bookkeeper's Point of View)

As construction bookkeeping specialists, we spend a significant amount of time analyzing the numbers behind small construction businesses—everything from job costs to cash flow to profit margins. However, here's the truth most contractors don't hear enough: Your profitability starts before the job even begins.

Yes, it starts with the jobs you say yes to—and more importantly, the ones you should start saying no to. In this post, we'll break down what it means to attract the right jobs, how doing so can transform your business, and what practical steps you can take today to stop chasing work that doesn't serve you.

First, Why Most Contractors Struggle to Attract the Right Clients

Small contractors often accept every job that comes their way, especially when they're just starting or concerned about cash flow. But this creates several problems:

  • Low-paying work that barely covers your costs
  • Clients who delay payment or constantly push scope boundaries
  • Traveling too far for small, unprofitable jobs
  • A lack of consistency in your portfolio and referrals

 

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Topics: Construction Marketing, Systems And Processes, Accounting, Contractor Marketing, Systems, handyman marketing, Inbound Marketing For Contractors

The Three Pillars Of A Profitable Construction Business

Posted by Sharie DeHart on Fri, Jul 11, 2025

Running a small construction business is no small feat. You're on job sites one minute, sending invoices the next, and trying to line up your next project after that. It's a constant juggling act—and without the right systems, it's easy to fall behind or burn out.

As construction bookkeeping specialists, we work with small contractors who are incredibly skilled in their trade but often feel overwhelmed when it comes to running their businesses. And over the years, we've noticed a pattern: the most profitable, low-stress companies all focus on the same three areas:

1. Getting the Right Jobs (Marketing)

2. Managing the Money (Accounting)

3. Delivering Profitably (Production)

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Topics: Construction Marketing, Systems And Processes, MAP vs. PAM, Accounting, Systems, QuickBooks Construction Accounting, Construction Productivity

The #1 Reason Contractors Lose Clients: Poor Invoicing—And How to Fix It

Posted by Sharie DeHart on Fri, Jul 04, 2025

As we celebrate Independence Day and the spirit of hard work and craftsmanship that built our country, it’s the perfect time to think about strengthening your construction business, so you have the freedom to grow and succeed.

When most contractors consider why they lose clients, they often blame price competition, slow projects, or a client’s unrealistic expectations. But in my experience as a construction bookkeeper, one of the most common—and preventable—reasons contractors lose business is poor invoicing practices.

I know what you might be thinking: “My craftsmanship speaks for itself; invoicing is just paperwork.” But the truth is that invoices are often the last impression you leave on a client. That impression determines whether you get paid promptly, earn a good review, or ever hear from them again.

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Topics: Invoicing, Construction Marketing, Free Invoice Template, Systems And Processes, Systems, finance, invoices

Financial Red Flags Your Construction Company Can't Afford To Ignore

Posted by Sharie DeHart on Fri, Jun 27, 2025

As a construction bookkeeper, I've had a unique vantage point, watching countless projects unfold from the first bid to the final payment. While the hammers and blueprints are the visible signs of progress, it's the numbers behind the scenes that truly tell the story of a company's health. And let me tell you, those numbers often whisper warnings before they start screaming.
 
Small business owners in the construction industry are incredibly busy. You're juggling bids, managing crews, dealing with permits, and ensuring client satisfaction. It's easy for subtle financial warning signs – what I call "red flags" – to get overlooked until they become critical problems. However, ignoring these signals can lead to severe cash flow issues, stalled growth, and even business failure.
 
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Topics: Systems And Processes, Systems, Financing Secrets Revealed, finance, Improve Construction Cash Flow, Financial Statement, Cash Vs. Profit

Cash Is King, But Do You Have A Crown? Why Cash Flow Trumps Profit

Posted by Sharie DeHart on Fri, Jun 20, 2025

As a construction accountant, I've seen it time and again: a small construction company can look wildly successful on paper, reporting healthy profits year after year, yet consistently struggle to pay bills, make payroll, or invest in new equipment. How can this be? The answer lies in a fundamental truth often overlooked in our industry: Cash is King, and profit, while necessary, is usually just a loyal subject, not the reigning monarch.

You can have a profitable project that leaves you cash-strapped, and conversely, a company with lower reported profits might have a healthier bank account. This distinction is paramount, especially for small construction business owners in the U.S., where long project cycles, retainage, and fluctuating expenses can create a perilous gap between what you've earned and what you've on hand.

We often emphasize this critical difference, highlighting that understanding and managing your cash flow is more vital for survival and growth than simply reviewing your profit and loss statement.

Let's dissect why cash truly rules the construction kingdom and how you, as a small business owner, can ensure your crown jewels are liquid and accessible.

The Fundamental Truth: Profit is Theory, Cash is Reality

Imagine you just completed a multi-phase residential renovation with a fantastic 20% profit margin. The client is thrilled, and your P&L looks great. However, if your contract stipulates a 10% retainage held for 90 days after project completion, and you have fronted significant material costs and subcontractor payments early on, your bank account could be dangerously low. You've made a profit, but you don't have the cash to take on the next big job, pay off a critical supplier, or even meet your next payroll.

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Topics: Small Construction Company, Cash Flow, Systems And Processes, Systems, Improve Construction Cash Flow, Cash Vs. Profit, Cash Trumps Profit

Navigating Job Site Challenges For Small Construction Businesses

Posted by Sharie DeHart on Fri, Jun 13, 2025

As a small construction business owner, you're not just a builder; you're a problem-solver, a negotiator, a project manager, and often, the first one on-site and the last one to leave. While the vision for a completed project is always clear, the path to getting there is often paved with unforeseen challenges, daily inconveniences, and persistent problems.
 
I've seen it time and again from my vantage point, both as a previous construction business owner and now a construction bookkeeping specialist: these job site issues, if left unchecked, don't just delay projects – they eat into profits, strain client relationships, and can even jeopardize the future of your business. But here's the good news: recognizing common pitfalls is the first step to conquering them.
 
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Topics: Small Construction Company, Systems And Processes, Systems, Construction Job Site, Small Business Admin, Small Business Admin for Contractors

Proven Strategies For Attracting Quality Construction Clients

Posted by Sharie DeHart on Fri, Jun 06, 2025

As a construction business owner, you already know that winning new work is the lifeblood of your company. But not just any work—what you need are quality clients: the kind who pay on time, respect your expertise and give you the types of jobs that grow your bottom line.

As construction accounting and bookkeeping specialists, we've worked with dozens of contractors who struggle with the same thing: they're busy, but they're not profitable. Often, the root of the issue isn't in their craftsmanship or work ethic—it's in who they're working for and how they're finding those clients.

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Topics: Small Construction Company, Small Business Bookkeeping For Contractors, Give Your Customers And Clients What They Want, High Profit Repeat Construction Clients, Systems And Processes, Customers Vs. Clients, Systems, Small Business Admin, Small Business Admin for Contractors

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