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Sharie DeHart

Recent Posts

Practical Tips To Improve Your Construction Marketing Strategy

Posted by Sharie DeHart on Fri, Apr 12, 2024

Stepping up your marketing game as a construction business owner is always a welcome topic in my client conversations. Often, contractors chat with me about the best way to promote their company, primarily because no one else is running it. 
 
You may focus more on accounting and taxes at times, and at other times, your business may slow down, and sales become more challenging. Given this trend, establishing and maintaining connections with existing and potential customers has become more critical. 
 
So, if you're looking to do some construction business promotions to attract more quality clients, what do you do, especially on your own? Here are some practical tips that I highly suggest to consider:
 
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Topics: Marketing Ideas For Contractors That Work, Construction Marketing, Contractors Emergency Marketing Plan, Secrets Of Highly Successful Contractors, Contractor Guidance

Construction Business Practices For Getting Paid And Paying Yourself

Posted by Sharie DeHart on Fri, Apr 05, 2024

Running a small construction business may seem like hopping from one task to another, needing more support and guidance. That can make it tempting to let some to-dos on your checklist slide, especially those related to finances, which can be challenging and are often outside your preferred skill set or experience. 
 
The issue, of course, is that clients can only pay you once you've invoiced them. And as you make your salary a top priority, you can also pay yourself. You need an invoicing system that makes the process less painful—or even removes it entirely from your hands.
 
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Topics: Do What You Do Best And Outsoure The Rest, Secrets Of Highly Successful Contractors, Contractor Guidance, Get Paid On Time, Construction Business Owner Salary

How Not To Undercharge Your Construction Clients

Posted by Sharie DeHart on Fri, Mar 29, 2024

Contractors like you know how to pound nails, pour concrete, build homes and commercial structures, bend pipe and pull wire, install roofs, lay carpet, paint walls, and perform a thousand other tasks. So why are you not enjoying the same standard of living as other professionals? Because you are doing all of those things for anybody and everybody who asks you to.
 
Too many contractors are overworked, undervalued, and underpaid. We seek to change that for as many contractors as possible as we know how almost every sound, solid, hardworking, well-intentioned contractor is going out of business or barely scraping by, and that has to end here and now.
 
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Topics: No Charge consulting, Secrets Of Highly Successful Contractors, Contractor Guidance, How To Charge Clients, Value of Construction Contractors

The Power Of Core Values In Your Trade Business

Posted by Sharie DeHart on Fri, Mar 22, 2024

As a construction company owner, you're the architect of your business's vision and culture. But some of the foundation often needs to catch up in the hustle to improve services, chase sales, and keep the lights on. Core values—those guiding principles that shape your company's identity—are more than words on a wall or a statement in a handbook.
 
Getting leads and doing the work is only part of the answer. Not answering them and acting on the knowledge is why many construction companies wither and die. They focus on the wrong areas to innovate or improve. They focus on the wrong enemy and threat. As a result, they need to catch up on what they could be doing to succeed and prosper over time.
 
Is the elevator pitch you used a year ago – even six months ago – still accurate? Unless you are crystal clear on who you are as a construction company, whom you're here to serve, and what you hope to achieve in the next one to three years, it will be hard to come up with meaningful goals.
 
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Topics: Secrets Of Highly Successful Contractors, Contractor Guidance, Core Values of your Construction Business, Core Values

The Secrets To Stellar Client Service In The Construction Industry

Posted by Sharie DeHart on Fri, Mar 15, 2024

Customer service is the heartbeat of any successful business. The unsung hero transforms a potential disaster into an opportunity and a mere transaction into a lifelong relationship. In the narrative of customer loyalty and retention, service is the protagonist.
 
Your approach to customer service has the power to attract and retain clients. As a construction business owner, client service is critical to your company's success. It is essential to understand what your clients want and how you can provide the best service possible to meet their needs.
 
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Topics: Give Your Customers And Clients What They Want, High Profit Repeat Construction Clients, Customers Vs. Clients, Secrets Of Highly Successful Contractors

Marketing Your Construction Business: How To Make It Work For You

Posted by Sharie DeHart on Fri, Mar 08, 2024

Marketing your construction business is crucial for its growth and success. You can use various strategies to promote your business, such as creating a website, networking, social media marketing, and advertising. Additionally, sponsoring events and collaborating with other companies can help you reach a wider audience. 
 
I understand how daunting it can feel for construction business owners like you; we've been there. Whether you're new to the game or have been in business for a while and haven't quite cracked the code, navigating the marketing world can be overwhelming. But it doesn't have to be. Your business deserves to be seen, heard, and thriving—with the proper guidance, you can make marketing work for you. Let's unravel the puzzle, starting from square one.
 
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Topics: Marketing Ideas For Contractors That Work, Construction Marketing, Contractor Marketing, offline marketing for contractors

DIY Construction Accounting Errors And Ways To Improve Your Practices

Posted by Sharie DeHart on Fri, Mar 01, 2024

Many small construction business owners tend to handle their accounting and bookkeeping, especially when they've just started. However, keeping track of the finance side of the business– everything from income to expenses to tax compliance– can be overwhelming.
 
Mistakes can happen quite quickly and can have costly consequences for your business. Below are five of the most common Do-It-Yourself accounting errors you should avoid.
 
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Topics: Construction Accounting, contractors bookkeeping and accounting, outsourced construction accounting and bookkeeping, contractors bookkeeping and accounting seattle, Construction Accounting Vs Regular Accounting, DIY Construction Accounting Errors

Common Construction Business Pitfalls And How To Overcome Them

Posted by Sharie DeHart on Fri, Feb 23, 2024

Construction Company owners like you have probably experienced life-changing events in the past few years, as many of our clients did. Are you struggling to keep your construction business afloat? Do you find yourself facing the same issues over and over again? It's common for construction businesses to meet various challenges, but if you're not addressing them properly, they can quickly become pitfalls. 
 
1. Poor Cash Flow Management 
 
One of the biggest challenges for construction businesses is managing cash flow. You need cash to buy materials, pay workers, and keep your business running. However, you may be in a cash crunch if you don't correctly deal with your cash flow. To avoid this, you should create a cash flow forecast and regularly update it. This will help you anticipate cash flow issues and take steps to address them before they become a problem. 
 
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Topics: Profit and Growth Strategies For Contractors, Leadership Styles, Project Management, Construction Productivity

Unlocking New Construction Clients And Markets

Posted by Sharie DeHart on Fri, Feb 16, 2024

For a business to thrive and grow, it needs a strategic plan and the ability to find new customers and continually tap into promising markets. However, this can be easier said than done in a highly competitive trade industry.
 
With time, the quality of your work will speak for itself, which is the most valuable testimonial of all. While your good reputation preceding you is undoubtedly essential, there are a few other ways that you'll want to market your services to ensure that you have a steady stream of work.
 
The untapped potential in existing markets
 
Start by re-evaluating your existing customer base. Profiling them will help you more accurately define your target consumers. 
 
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Topics: Profit and Growth Strategies For Contractors, Construction Marketing, Contractor Marketing, handyman marketing, Inbound Marketing For Contractors

Improving Productivity And Leadership Mentality As A Contractor

Posted by Sharie DeHart on Fri, Feb 09, 2024

As a construction business owner, improving productivity is essential to your company's success. But you may often find yourself pulled in different directions by competing responsibilities. At some point, we all experience that.
 
Classifying tasks and tackling the most time-consuming ones can feel daunting. But why is it so hard for us to start – or even finish – seemingly insignificant tasks? Why do these tiny tasks become the bane of our existence, tempting us into procrastination limbo? 
 
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Topics: Profit and Growth Strategies For Contractors, Leadership Styles, Project Management, Construction Productivity

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