Note: We are tracking the latest construction industry news and online resources for contractors in time of COVID-19.
For U.S. Small Business Administration's (SBA) Three-Step Disaster Loan Process, click here.

FEA Randal And Train
Call Us At 1-800-361-1770
Bookkeeping Trial Test Drive
Outsourced Accounting
Contractor Bookkeeping Templates For QuickBooks And Xero
Construction Accounting Academy

    Construction Business Communication Strategies During A Pandemic

    Posted by Sharie DeHart on Fri, May 08, 2020

    Most small business owners face a time in their career when they have to communicate in ways or about topics they aren't confident with. COVID-19 has put construction business owners in the position of having many conversations that are uncomfortable and stressful. 
    Whether you're communicating with employees about company issues during the pandemic, hoping to negotiate a rent reduction to the landowner, or changes to credit terms to your banker, here are some strategies that will help you be more effective in your communications. 


    Construction Communication During A Pandemic

    1. Be transparent

    It's vital during a crisis that you're transparent about your company's situation. You might not feel good telling your suppliers that the business has slowed considerably. Still, honesty and transparency will help them understand your situation and encourage them to work with you on a solution.

    The same is true of employees. Your staff needs you to be open and honest with them about where your company currently stands, how long you expect to stay open if the situation continues, and what adaptations they can make so you can stay in business. Even employees who are resistant to change will likely find ways to adjust if it's necessary to keep your business running. But it's more difficult for them to buy-in to your changes if they don't know why they're doing so.

    You may also not feel great telling customers about your business troubles during COVID-19, but loyal clients will want to know and will do what they can to help out, even if that means buying gift cards for your services to use at a later date. 

    2. Be consistent

    It's not enough these days to issue one email to your staff at the beginning of a crisis and hope they don't need more information from you. Things change suddenly and unexpectedly, and your employees need to hear from you regularly. 

    You don't have to inundate them with emails, but a couple of messages a week to let them know how business is doing and any changes to your policies or procedures will help them. Especially if your staff is now working remotely, you need to check in to make sure they're supported as they adjust to their new work life.

    Keep contact with your clients, too, so they know of any changes that affect them. Let them know how you can help them during the pandemic—if you still can—and ways they can help you or other small businesses. 

    3. Be realistic

    A pandemic is not the time to be overly optimistic about your capabilities. Be realistic about what you know you can commit to and don't make promises beyond that. 

    Don't promise your employees you will keep them employed for the duration of the pandemic unless you know for sure you have the cash flow to do so. It doesn't help your employees to think things are fine to be surprised when you can't afford the payroll suddenly. Instead, be honest and realistic about what you can do and what you likely can't. 

    If you're negotiating a change in your credit terms, be realistic about when and how much you can pay. If you're looking to renegotiate your rent agreement, be honest about what you can and can't afford. This will help the landowner and creditors come to a reasonable agreement with you. 

    Final thoughts

    Remember, you aren't in this situation alone. Countless other small business owners face the same scenario you do. Many institutions, customers, and employees will do what they can to help your construction business succeed, so don't be afraid to reach out and ask for help or tell them what you need. 

    Being transparent, consistent, and realistic with your communications will help you navigate these uncertain times. 

    Please don't hesitate to get in touch with us if you have a question.

    About The Author:

    Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or



    Bookkeeping Trial Test Drive Contractor Bookkeeping Templates For QuickBooks And Xero
    Outsourced Accounting 1-800-361-1770

    Download the Contractors APP today
     from the 
    App Store or Android Store

    Access Code: FEAHEROS

    Click here to download the App on Android:

    Click here to download the App on iOS:

    Simply scan the QR code or search for ‘MyAccountants’ in the App Store and enter the Access code: FEAHEROS to utilize the powerful App features and capabilities, and benefit from having our Construction Accounting App at your fingertips, 24/7."

    PS: Even if you are not a Construction Contractor you will find a plenty of benefits in the app so we invite you to download it too! It's Free so why not?


    Topics: Communication, Contractor, Contractor Tips, Contractor Operating Tips

    QuickBooks Setup And Chart of Accounts For DIY Contractors
    Download Our Free App For Construction Contractors

    click to download the Contractors APP now from the App Storeclick to download the Contractors APP now from the Android store

    Access Code: FEAHEROS

    accounting articles

    Subscribe by Email

    How Can We Help?

    Contractors Bookkeeping And Accounting Services

    Who We Help

    How We Help

    Next Step


    Contractors Bookkeeping And Accounting Services

    Outsourced Construction Accounting Services For Contractors All Across The U.S.A. By Fast Easy Accounting 206-361-3950

    Serving Construction Contractors
    Across The U.S.A
    Including Alaska
    And Hawaii

    Podcast On iTunes
    Click Here To Listen In iTunes
    Contractor  Success M.A.P.
    Contractors Bookkeeping And Accounting Services

    Remote Access Your QuickBooks  Using Secure Servers

    Outsourced Bookkeeping Services For Contractors At Fast Easy Accounting

    Contractors Bookkeeping And Accounting Services

    T Sheets Pro Advisor Fast Easy Accounting

    Mobile Time Cards 

    Eliminate the job site to office paper shuffle

    Start My Free 14 Day TSheets Trial  

    Contractors Bookkeeping And Accounting Services

    Fast Easy Accounting Construction Accounting Specialists Member Of National Association Of Home Builders NAHB

    Contractors Bookkeeping And Accounting Services


    Join Our MBA Network

    Most Popular Posts

    Read the Latest:

    Browse by Tag


    Blog Suggestion Box

    We Remove Contractor's Unique Paperwork Frustrations

    Quickbooks certified proadvisor


    Financial-Intelligence-And-Performance-Reporting-Tool-Fast-Easy-Accounting Hubdoc-Document-Collection-and-Management-System MBA Member Fast Easy Accounting 206-361-3950
    Don't forget, you can hire our services at
    How To Use Our Services