Actionable Tip: A quick search on Google will give you thousands of results about video marketing and video creation process. You can hire services when you want it professionally done or do it yourself without the complexities of technology by being raw and going "live" on a social media platform. Bear in mind, as with any project, focus on one thing at a time. List down your target audience, the purpose of your video, and the time and resources needed to produce it.
Trend #5: Client/Customer Centricity
As a service-based industry, this concept is integral to your construction company. What does it mean to be client-centric? It is more than just offering exceptional customer service, it means nurturing relationships with your clients by being part of their "buyer's journey". Clients, in turn, will not only provide you with positive feedback but becomes a loyal follower and an advocate of your brand. Randal talked about Customers Vs Clients, and how taking care of your clients is essential not just for acquisition but also for sustainability. After all, it is easier to maintain a client than to gain a new one.
Actionable Tip: Empathize with your client when addressing their needs. Make their experience easy, from reaching out to you (note: the "call-to-action" button on your website mentioned earlier) to handing payments.
In conclusion: Let's keep in mind that trends fade away. Invest in yourself and expand your skills. Develop a growth-mindset because there's still no one-size-fits-all marketing solution for every type of business nor will there ever be. As a construction contractor, I trust that you are adaptable to change and resilient in all the challenges that come your way. May this year bring you more exciting opportunities and financial blessings. Happy 2019!
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About The Author:
Norhalma Verzosa is a Certified Construction Marketing Professional and works as the Webmaster of Fast Easy Accounting located in Lynnwood, WA. She has a Bachelor's Degree in Psychology and a Certified Internet Web Professional with a Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy certifications. She manages the entire web presence of Fast Easy Accounting using a variety of SAAS tools including Hubspot, InfusionSoft, Shopify, and WordPress.