Today's Guest Article Is From Pat Fredshaw
Running a successful construction business can sometimes be daunting. With so many things to think about in regards to construction projects, it can be difficult to put time into marketing. However, content marketing is one of the most effective methods of online advertisement.
Chelsea Ann Dowdell, content creator at RewardedEssays spoke on the matter: “I often have to convince my clients to invest into marketing. Most of them are too focused on job interviews, ongoing projects and corporate costs to care about marketing.” With that in mind, let’s take a look at some content marketing basics which can certainly help you elevate your construction firm to the next level.
1. Explore your niche
Construction work features several niches just like any other industry. Is your business focused on housing units, government contracts or some other form of construction work? Who are your main stakeholders and what do they do for a living?
Find out as much as you can about your construction niche before thinking about content creation. Steven Mehler from RatedByStudents spoke about content creation: “I see so many companies jump into content creation without research. The cost of rolling back content can sometimes amount to more than the initial price was.” Research precedes marketing no matter the intent you might have.
2. Contact existing stakeholders
Chances are that you already have several contracts under your belt. Successful construction projects are a great opportunity for further marketing and business growth. It can be a good idea to outreach to older clients and interview them. Ask them about their satisfaction with your construction work and if they know anyone know might need your services.
Jessica Fender from OnlineWritersRating spoke about networking: “I rarely hunt for work outside of my professional circles. It keeps things fairly easy and I get more done without relying on traditional methods.” Marketing through networking is one of the cheapest and most effective ways to market your content and get even more work.
3. Hire content creators
Professional marketing experts are always worth investing into. It’s common knowledge that not every company has the resources to hire content creators full-time. To that end, several professional outsourcing platforms do exist to fill the proverbial void:
EssaySupply is a perfect provider of marketing content. The service works on an editorial system where you get assigned to the writer who is perfectly suited for your needs. All you have to do is create a briefing about the content you expect and let the professionals handle the rest.
Top Writers Review
You may have an idea of what kind of content marketing you need. However, you may not know how to create said content yourself. Top Writers Review is a service with a plethora of professional writers readily available to you. You can choose the ones that suit your construction business’ style and work with them for as long as you need at competitive prices.
Editing and proofreading your marketing content is just as important as creating it. Supreme Dissertations is a writing service with numerous professional writers who offer editing services. You can start creating your content without a marketing expert and let the writers of Supreme Dissertations finish your content for you.
4. A social media presence
Social media platforms such as Facebook, Instagram and LinkedIn are some of the most effective content delivery platforms on the market. All you have to do is create social pages dedicated to your construction business, brand them as such and start posting content.
People are far more likely to share, comment and otherwise interact with your brand if you approach them through social media. Focusing on social media’s sharing capabilities is a great way to create content. You can make short, direct and impactful content like no other if you choose to focus on social platforms.
5. Client testimonials
Construction work is one of the few industries perfectly suited for client testimonials. Make sure to contact satisfied contractors, investors and partners and ask them for a quote. These quotes can be used as effective content marketing materials for future promotional campaigns.
Amanda Sparks, a blogger at TopDownWriter spoke about testimonials: “I always ask for a quote or a testimonial from my happy clients. I like to feature these testimonials as references whenever I apply for new projects.” You can even create said content in-house without hiring professional writers because the writing will be provided by the quoted person directly.
6. Email marketing
Lastly, email marketing represents one of the most tried and tested methods of content delivery. All you have to do is create a mailing list with all the clients, followers and companies in your database. Create advertisement content with incentive for quick replies and let the email go to everyone.
Email marketing is going through resurgence with the rise in popularity of smartphone devices. Email automation is still one of my favorite marketing methods. I love creating content and simply sending it to everyone in my address book at once. People use email now more than ever which makes it an opportune platform for content marketing.
Putting all the wheels in motion when it comes to marketing can be daunting for beginners. Focus on the projects you are proud of and make sure that people know why they were so successful. Rely on your successes and future goals in construction business marketing content. Only then will you be able to create a feeling of security with future investors and contractors willing to trust you with their time and resources.d!
About The Author Pat Freedshaw:
Pat is a passionate contributing blogger and content marketing specialist. She has a long-term experience in writing articles based on blogging, marketing, SEO, and education.
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