Construction Company Bookkeeping For Contractors All Across The USA Including Alaska And Hawaii

Sure-fire Construction Marketing Plan In Eight Easy Steps

Posted by Sharie DeHart on Fri, Jun 19, 2020

If you're serious about getting the best value you can for your marketing budget, you'll need to develop a marketing plan. Many contractors are having challenges adapting to this ever-changing economy. Trade contractors who rely on the same general contractors they did a few years ago to supply jobs to bid on are finding it more difficult to recover and find work.

It appears that history is repeating itself. Instead of yellow pages, I see many well-intentioned people with their minds and hearts in the right place with a lot of really great ideas on what works and fails in social media. I certainly don't know what works for every contractor; however, what I do know is that every construction company is unique, and what works for your competitor may not work for you.

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Topics: Marketing Tracking, Construction Marketing, Construction Accounting, Marketing, Contractor Marketing, Contractor, Contractor Tips, Contractor Operating Tips

Boosting The Social Proof Of Your Construction Business Online

Posted by Sharie DeHart on Fri, May 15, 2020

While the world is staying six feet apart, most small businesses are staying afloat and connected online. Now is a great time to boost the social proof of your construction business virtually.

You won't build a loyal client base if you can't earn your visitors' trust, which is why companies value social proof so highly. But proving your construction business's value online takes a unique skill set, one you can nurture by learning from the marketing industry professionals.

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Topics: Construction Marketing, Contractor, Contractor Tips, Contractor Operating Tips

Contractor Clients' Communication Process For Better Bookkeeping

Posted by Sharie DeHart on Tue, Aug 06, 2019

Excellent communication skills are part of any process, and by definition, it entails more than just talking. Today, it's the phone, emails, messaging, faxes, and it includes the flow of soft documents.

Of course, talking is a significant part of it. Most of us would be lost without our mobile phones. With internet access and a handful of applications, the newer smartphones replace the need for a traditional landline, fax machine, laptop, desktop computer or camera.

Many people already go to their bank, move money, pay bills, and pay for services. Banks have added the technology where you can stop going to the bank altogether, with the bank's app, you can now snap a picture of the check and deposit into your account from your customer's location.

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Topics: Communication Skills For Better Accounting Results, Construction Marketing, Clients

Construction Company Marketing - Leads, Customers, And Clients

Posted by Sharie DeHart on Fri, Jul 26, 2019

It takes work to make the phone ring. It takes even more work to increase the sales ticket. Customers are looking for a contractor to do a little work. If you offer three options, do you find customers usually choose the middle option?

When trying someone new, they may go with a "Low Risk" by prepaying for services on a "Deal" on a contractor lead generation service. The deal allows them to set a "budget." It allows them to try you out before mentioning any additional details. Have you ever heard anything like this from a prospect: "Hello Contractor, I had nothing better to do this week, so I filled out your form and called you on the phone to ask you come to my house and while I act your tour guide because I am thinking of having some work done."? Not likely.

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Topics: Construction Marketing, Customers Vs. Clients, Clients, Inbound Marketing For Contractors, offline marketing for contractors

Home Pro Success Helps Contractors Generate High Quality Leads

Posted by Randal DeHart on Fri, Jun 15, 2018

Home Pro Success And How They Help Contractors Generate Leads

Leads, Leads, and more Leads! That is what contractors want! You post it on hundreds of forums, you talk about at the business network events with your friendly competitors.

Facebook is one of the hottest places to generate leads for your construction contracting company. It works for Handyman, Trade Contractors, General Contractors, Remodel Contractors, and home builders.

I had the pleasure to interview Corey Philip, founder of HomeProSuccess and he shared some tips and tricks to help contractor like you get more qualified leads.

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Topics: Construction Marketing, handyman marketing

Unique Proven Marketing Tips For Your Contracting Company

Posted by Sharie DeHart on Fri, Jun 02, 2017

For Most Construction Contractors Your World Is “Hurry Up” And “Wait.”

Hurry up and answer the Call from the Customer.
Wait to make the appointment.
Hurry up and get to the job.
Wait for the Customer to come home, to be available.
Hurry up and create the proposal.
Wait for a decision.
In some cases, the Customer says “Yes” and then it is Wait for the Job Deposit.
Wait to Start The Job

Contractors doing Insurance Work are expecting to wait for Approval from the Insurance Company
Wait for the 1st Installment from Insurance Company
Wait for Inspection By Insurance Company
Wait to collect Homeowner’s Deductible
Wait for Final Payment By Insurance Company

All of this Hurry Up and Wait for activity makes it hard for The Contractor to schedule other jobs.
Many contractors are only holding a place open for the customer once a job deposit has been received.