Group #1
Construction companies are honorable, decent men and women who serve a market that appreciates their willingness to work hard and find ways to save them money whenever possible by repairing, overhauling and rebuilding a mechanical part that has outlived its useful life.
These are decent, hard-working, and respectable people who never quite make anything more than a sub-standard living. They possess a high degree of self-worth and see themselves as the "Advocate For The Customer" defending their customers from the unscrupulous marauders who would rip them off by replacing a part before it was declared utterly dead. They work long hard hours for low pay until they finally grind themselves into the ground and are forgotten.
Group #2
Construction companies are honorable, decent men and women who understand construction psychology of "Give the clients what they want and willing to pay for...not what the contractor thinks is best." This means they give their customers and clients all the facts and let them decide what is best. If the customer wants the problem solved once and for all they do it. If it can reasonably be repaired or rebuilt, they do it. If the customer decides to have the unfixable fixed, they refer them to a contractor from group #1.
In several studies, we have done where we ask people who recently had work done in their home by a contractor, any contractor, the most common issue was "I [could or could not] get what I wanted." There is a compelling message in that sentence. The most common cause of satisfaction or dissatisfaction for the customer was getting what they wanted and not what the contractor thought was best.
This is the group we serve within our contractors' accounting services system because they are the ones who bring value to other people's lives and as a result, become very wealthy. It is almost as if they cannot help becoming wealthy, and as a result, they live well, have resources to provide for their loved ones, and have enough left over to support charitable causes.
Group #3
Construction companies are on the other end of the spectrum, those who may tend to oversell and replace everything. In the end, they find themselves in the same financial condition as group #1.
Conclusions And Group Consensus
It is interesting to note the findings of each of the groups at the end of every discussion on this subject:
Group #1 will suggest strongly that group #2 and group #3 are overcharging and should be put out of business.
Group #2 will typically ignore group #3 and do their best to try and help group #2 Level Up and in the end, give up and move on to acquiring more happy clients and increasing their personal wealth.
Group #3 will ignore group #1 and may say group #2 is leaving money on the table.
We welcome any and all replies and promise no matter what you have to say it will be met with courtesy and respect in return. I have no interest in changing your mind, only in what you have to say. Ultimately, advocate for your clients wants and needs, putting them first above all.