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    Ellen Lawton

    Working as a Marketing Writer and Editor at Phd Realm, Ellen Lawton works hard to help companies create effective marketing strategies. She is passionate about sharing her knowledge and expertise and writes for blogs and online magazines. She also likes meeting people from different industries and learning about their marketing needs.

    Recent Posts

    Effective Marketing Strategies For Your Construction Company When You're On A Tight Budget

    Posted by Ellen Lawton on Tue, Mar 12, 2019

    Today's Guest Article Is From Ellen Lawton

    To market your contractor services, it would take a lot of time, commitment and money in order to make it effective. While putting in a ton of money probably isn’t an option, more time and effort is. Especially if you prioritize it on your list.

    The strategy offered below serves to eat up the least amount of your budget while still allowing for amazing results.

    To plan a great marketing campaign, here are some things that you need to know:

    • Define your goals - What do you want to achieve with your marketing campaign?
    • Research the audience - What is the audience looking for in a contractor?
    • Build a recognizable brand - Website design, logo, brand voice etc.
    • Use social media - do this heavily to get noticed

    This way, you can define how much budget you would need for ultimate results. Next, here are some practical tips on making sure that budget stays on the low side while still excelling at marketing and getting conversions from your marketing efforts.

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    Topics: Marketing, Contractor, Contractor Tips, Contractor Operating Tips

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