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Practical Tips To Improve Your Construction Marketing Strategy

Posted by Sharie DeHart on Fri, Apr 12, 2024

Stepping up your marketing game as a construction business owner is always a welcome topic in my client conversations. Often, contractors chat with me about the best way to promote their company, primarily because no one else is running it. 
 
You may focus more on accounting and taxes at times, and at other times, your business may slow down, and sales become more challenging. Given this trend, establishing and maintaining connections with existing and potential customers has become more critical. 
 
So, if you're looking to do some construction business promotions to attract more quality clients, what do you do, especially on your own? Here are some practical tips that I highly suggest to consider:
 
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Topics: Marketing Ideas For Contractors That Work, Construction Marketing, Contractors Emergency Marketing Plan, Secrets Of Highly Successful Contractors, Contractor Guidance

Marketing Your Construction Business: How To Make It Work For You

Posted by Sharie DeHart on Fri, Mar 08, 2024

Marketing your construction business is crucial for its growth and success. You can use various strategies to promote your business, such as creating a website, networking, social media marketing, and advertising. Additionally, sponsoring events and collaborating with other companies can help you reach a wider audience. 
 
I understand how daunting it can feel for construction business owners like you; we've been there. Whether you're new to the game or have been in business for a while and haven't quite cracked the code, navigating the marketing world can be overwhelming. But it doesn't have to be. Your business deserves to be seen, heard, and thriving—with the proper guidance, you can make marketing work for you. Let's unravel the puzzle, starting from square one.
 
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Topics: Marketing Ideas For Contractors That Work, Construction Marketing, Contractor Marketing, offline marketing for contractors

Seven Ways Your Construction Business Can Market Its Services

Posted by Sharie DeHart on Fri, Mar 03, 2023

When you go into business as a tradesperson, you often focus on performing your trade to the best of your ability – as it should be. With time, the quality of your work will speak for itself, which is the most valuable testimonial of all.

Before the internet was commercially available, just as many experts advised contractors about the layout and design of yellow page ads and which books to spend money on, I say you spend money because that is what it was - Marketing.

Many of us who owned and operated construction companies spent thousands of dollars on these experts. Based on their recommendations, we spent tens of thousands of dollars annually in full-page yellow page ads as close to the first position.
 
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Topics: Marketing Ideas For Contractors That Work, Marketing Tracking, Construction Marketing, Construction Accountant Who Listens, Contractor Marketing, Contractor Tips, Inbound Marketing For Contractors

Top Construction Company Marketing Blueprint

Posted by Sharie DeHart on Fri, Oct 07, 2022

Construction contractors like you are primarily in the "Hurry Up" and "Wait" zone.

    • Hurry up and answer the call from the customer. 
    • Wait to make the appointment. 
    • Hurry up and get to the job. 
    • Wait for the customer to come home to be available. 
    • Hurry up and create the proposal. 
    • Wait for a decision. 
    • When the client says "Yes," it is - wait for the Job Deposit.
    • Wait to Start The Job

This Hurry Up and Wait for activity makes it hard for the contractor to schedule other jobs. Many contractors only hold a place open for the client once a job deposit has been received. 

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Topics: Construction Company, Marketing Ideas For Contractors That Work, Marketing Tracking, Construction Marketing, Contractors Emergency Marketing Plan

Delight Your Online Prospects - Converting Visitors Into Clients

Posted by Sharie DeHart on Fri, Apr 08, 2022

Businesses are increasingly moving online to expand their reach and provide the best possible experience to their customers. Being online, however, means more competition, so business owners must come up with ways to amp up their game to gain a more significant market share. 
 
You won't build a loyal client base if you can't earn your visitors' trust, so companies value social proof so highly. But proving your construction business's value online takes a unique skill set, one you can nurture by learning from the marketing industry professionals.
 
Great news for construction business owners like you since you're hyper-local and offer your services based on your location, which means you can target your online audience and optimize for better search engine results.
 
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Topics: Marketing Ideas For Contractors That Work, Construction Marketing, Inbound Marketing For Contractors, Contractor Guidance

Overcoming Contractor Marketing Challenges

Posted by Norhalma Verzosa on Fri, Nov 13, 2020

Now that the internet has become an integral part of our daily lives, modern consumers no longer depend on television, radio, and print advertisements. We look and go through a plethora of information first, accessed through popular search engines (Google, Bing, and others), before deciding to make a purchase or hire a local service.

Technology advancement allowed companies to promote and connect with a larger number of potential consumers than the traditional, physical presence of a brick-and-mortar store. As a contractor, you are no longer confined to your neighborhood and push services directly to them. Your online presence enables you to reach out and pull qualified leads towards your construction company. But what should you do when you don't have a marketing manager that handles this side of your business? I say work with what you already have and go from there.

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Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, Inbound Marketing For Contractors

Increase Traffic And 30 Content Ideas For Construction Blogs

Posted by Norhalma Verzosa on Fri, Jun 14, 2019

Go through a quick search of construction/home service-based businesses near you, whether it’s a Handyman, Plumber, Painter, or a Framing company, or better yet google your competition and look at their information. Does it link to their websites? And if so, do they maintain a blog?

How many people, including you, search the web for information before making a decision – buying equipment, booking a hotel, or eating at a restaurant? While a company website establishes your credibility as an industry leader, blogging presents an excellent opportunity for you to develop a relationship with your audience, strengthens your reputation as an authority in your field, and helps you stand out from the competition. You care enough to provide your prospects and followers relevant and useful information that they can practice and apply.

When creating content, ask yourself these questions:

• What is the purpose of this blog post?
• Am I adding value?
• Why is this important to my readers?

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Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, Blogging for contractors

Free Offline Marketing Ideas For Brand New Contractors

Posted by Norhalma Verzosa on Tue, May 14, 2019

Yes, I know, as a Web Content Developer and Fast Easy Accounting’s resident Webmaster, this blog post could come quite a surprise to you but bear with me on this. I realized that writing about Online Marketing Trends and the power of Inbound Marketing doesn’t obviously support a more traditional way of marketing, but I am taking this topic head on to bring you a different point of view. In this day and age, despite the steady growth of the web, still, about 10% of U.S. adults do not use the internet - that means not all your target clients are online. This is an opportunity for you to implement some offline marketing methods to add to your overall promotional strategy.

If you’re just establishing your contracting business, have no office support or crew to assist you, and looking for ways to promote your company without spending a lot of money in advertising costs, then this could be the answer you’re looking for. If you’re a seasoned contractor and just want to do more networking in your spare time, this can also work for your company. Notice I mentioned “free” – however, this is going to cost you a bit (or more) of your time and effort (perhaps gas). Consider having a marketing budget if you want to take it up a notch and optimize your plan. For now, take out those box of business cards and shove it in your glove box and let’s get rolling:

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Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, offline marketing for contractors

Inbound Marketing Methodology For Trade Contractors, Turning Your Challenges Into Opportunities

Posted by Norhalma Verzosa on Tue, Mar 26, 2019

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert. - HubSpot

Now that the internet has become an integral part of our daily lives, modern consumers no longer depend on television, radio, and print advertisements. We look and go through a plethora of information first, accessed through popular search engines (Google, Bing, etc.), before deciding to make a purchase or hire a local service.

Technology advancement allowed companies to promote and connect with a larger number of potential consumers compared to the traditional, physical presence of a brick-and-mortar store. As a Trade Contractor, you are no longer confined to your own neighborhood and push services directly to them, your online presence enables you to reach out and pull qualified leads towards your company. But what should you do when you don’t have a marketing manager that handles this side of your business? I say work with what you already have and go from there.

 

Read More

Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, Inbound Marketing For Contractors

Corey Philip Home Pro Success The Valve Stem Sales Strategy

Posted by Randal DeHart on Fri, Aug 31, 2018

The Valve Stem Sales Strategy:
Close More Sales Using Story & Trust,
Without Sales Tactics

Corey Philip of Home Pro Success is a regular guest on Contractor Success M.A.P. Podcast. In this episode he described The Valve Stem Strategy that he and his team use to build their Gulf Coast Aluminum home services contracting company.

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Topics: Marketing Ideas For Contractors That Work

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